Shopper Marketing Manager UKI – Elida Beauty Job at Unilever – in Battersea

Job Description

Shopper MarketingManagerUKI–Elida Beauty

Work Location –Battersea1-2 days aweek maximum/WFH=Flexible

Job Type-Full Time(min 4 days a week)

Travel –None

Who we are … we are ElidaBeauty

Elida Beauty is a very exciting new beauty business within Unilever. We are re-found iconic brands by remixing them for today’s generation, making them even bigger beauty hits than they were first time around.

Our remixes democratize beauty, because we want everyone on the ‘beauty dance floor’ with our top-quality products at a great value.

Driven by our colleague’s creativity, agility and close connection with consumers,customersand suppliers weare able tounleash the true potential of our loved brands with a fresh start. We‘Re-Found’ them using a start-up mentality that always ‘finds a way’. Our ‘no silos’, one team approach drives both personal and business growth so that together we deliver outcomes that are music to the ears of consumers, customers, colleagues and the planet alike.

Better for our consumers, better for the world and better for each of us

The way we manufacture,packageand distribute our products will be better for everyone and for the planet. We will bring a new meaning to diversity and inclusion by providing access to beauty products that suit every kind of skin and hair.

Diversity at Unilever is about inclusion, embracing differences, creatingpossibilitiesand growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

YourRole & Key Responsibilities

Your Role:
Reporting into the Head of Shopper Marketing,the core purpose of this role is to lead theimplementation of thedifferentiated marketing execution and brand activationplan of the Elida Beauty brands, mainly in Boots & Superdrug(70% time)as well as our core Grocerycustomers(30%).The role will set the agenda and be single minded in delivering the best quality of executions inthese customers fortheir shoppers.

The role must work closely with theKAM, brand &Customerexternal marketing teams to deliver activity that is built on strong shopper and retailer insight, and a sound understanding of our brand strategy and objectives as well as aligning tothe customer’sstrategy.These differentiated campaigns should be built from trends,purposeand a data driven marketing approach, to further our ability to build meaningful relationships and drive loyalty with our shoppers. This role also allowsElidato think outside the box, present new ideas with activations and not be wedded to strict guidelines and toolkits.

Your Responsibilities:
Talent Catalyst:
Key representative of Elida BeautyBusiness Unitinfrontof customers at trade presentations & events

Team & Channel Leadership

Work alongside CCD,CAMs, &Brand managersto define and delivershopper marketing strategy & plansagainstElida Beautychannel & brandstrategy

Continuously represent channel view into IBP process / 12 quarter planning cycle via CCBT

Data & Insight Driven shopperMarketing

implement digital marketing strategywith digital marketing campaigns & activationin conjunction with ourdigital hub for all brands-developing precision marketingactivations that areaward winning& tracked with ourretailers

Fully utilise retailer loyalty data tools and media to develop exciting, industry leading campaign activations in store & online

Drive bottom of funnel conversion in the channel, with best ROI

Deliver Retailer Events/ Strategic Initiatives in Retailer

Build & lead shopper marketingrelationships directly with ourkeycustomers -Boots, Superdrug & Tescoand align to JBP goals and deliverableswith theCAM

Develop annual marketing initiatives and events aligned to brand strategy and shopperinsight

Voice of Shopperwithin the business

Understand shopper trends and missions and use this to develop creative and great executions that drive the agreed KPI.

Understand shopper profiles and retailer shoppersegmentation

Stay current with new ways of shopping and media associated in omnichannelworld

Be the voice of the shopper to internalpartners

Shopper Marketing Budget Management& ROI Review

Ensure campaigns are run to budget and forecast is accurately planned.

Responsible for purchase order raising/ IO raising the spend in the centralsystem

ROI/ROSA -Track and evaluate activations and ensure that learnings are shared internally and where relevant, externally.

Use this knowledge to continually improve and drive results forElida

Stakeholder Management andkeyinter-faces:
Marketing Director

Category & Trade Insights Manager

Brand Managers& KAMs

Customer & Channel Development Manager


External :
Digital Hub

3rdParty Merchandising agencies

3rdParty Data Agencies

Marketing Agencies

Skills and Experience

Educational Background:
Bachelor’s Degree in Business Administration and Management, or similar from an accredited college or university.

Digital MarketingDiploma or Degree equivalent

Must haves:
Experience working in Marketing – brand or Shopper of BPC brand

Digitally minded with apassion forlearningDigital Marketing

Strong leadership &relationship buildingskills

Proven Project Management skills & ability toprioritiseprojects/workload

Experience of managing marketing spend/budgets

Strong knowledge & Passion for the BPC market & consumer goods industry, brands & customers

Passion for building brands & executing brand activationsacrossretailersin UK&I

Excellent oral and written communication skills, including presentationskills

Strong influencing skills for both peers and stakeholders to representShopper marketingneeds

Proven skills in collaboration&experience of building strong relationships with retailerteams

Demonstrated self-starter with the ability to deliver results in a lean, agileorganization

Ability to demonstrate people led & purposefulleadership

Nice toHave :
Development of digital capabilities &management of3rdparty dataagencies

Experience of Performance & Precision marketing tools

Experience of driving sales though retailer end to end digitalplatforms

CustomerAccountManagementexperience in UK &/or Ireland

Experience working in astart upenvironment

Experience in Beauty & Personal Care Industry / working with BPCbrands

Professional Knowledge/Skill Requirements:
Must have:
Functional and technical knowledge

Marketing :Brand Building understanding &Campaign creation

Digital Shopper Marketing Understanding

Budget Management skills

Strong interpersonal skills

Problem solvingskills

Negotiation skills

Synthesis of data and insight

Intermediate ability with MSexcel

Language Requirements: English

Nice to have:
Experience of developing POSassets


An entrepreneurial mindset, with a passion for the retailer

Curiosity: A customer centric mindset.

Bias for action, drive for results

A skilled influencerandrelationship builder.

Confidence and fearlessness to take decisions, exercise autonomy.

A strong sense of ownership and accountability

Organizationally and analytically strong

High level of resilienceand the ability to perform under pressure.

Aproblem solver, solutionsorientated

You love to win, and have fun doing it.

As ateamplayerwithinElida Beauty,itisimportantthatyousharethesevalues&mindsets;

APerformance and growth mindset

A fearless, entrepreneurial mindset

Agility to thrive in a VUCAworld

Flexibility to drivechange

Transparency,openness & honesty

Passion for diversity & inclusion

Join us…

If you want to further unlock your potential and work in an entrepreneurial environment where you will have the autonomy to act like a founder to drive brands and business forward. We will help you to unlock your personalcreativity, upskilling and re-skilling you along the way. Together, we will develop leading-edge digital marketing skills and best-in-class teamworking capabilitiesand be a place of work where you can be yourself every day.

Imagine how good we will feel when we see that our creativity reignites growth in the business because consumers embrace our new ideas.

Excited about the Role?

Please apply online. Your application will be reviewed against ourrequirementsand we will be in touch to provide you with an update on the status of your application.

About Company

Company: Unilever –

Company Location:  Battersea

Job Category: Marketing

About Unilever -