Senior Marketing Specialist Job at Apex Hotels Ltd – in Edinburgh
Branch: Head Office – Edinburgh
Location: Head Office, Edinburgh
Salary/Benefits: Competitive salary excellent benefits
Contract type: Permanent
Hours: Full Time
Shift pattern: Monday to Friday 9.00am to 5.30pm
Hours per week: 40
Posted date: 11/06/2021
Closing date: 13/07/2021
An exciting opportunity has arisen for a pragmatic and detail-orientated Senior Marketing Specialist to join our Commercial Team. Reporting to the Marketing Manager, you will support them with the delivery of the marketing strategies and goals to drive revenue growth and profitability. The primary focus of the role is planning, creating and executing marketing campaigns and initiatives for Apex Hotels and its sub brands and being a key point of contact across the business. Initially the role will be working from home in line with government guidelines, but as soon as restrictions allow, access to a Head Office in Edinburgh will be available.
You will embrace every opportunity to create extra special moments for our guests to provide a personal experience our guests will want to share.
This role is a varied position and responsibilities will include:
Supporting the delivery of marketing strategies including the digital media strategy, email strategy and social media strategy
Supporting with the creation, implementation and execution of marketing activity on online and offline channels including:
Briefing and co-ordinating tasks with the wider team
Monitoring performance analysis and optimisation of campaigns
Measuring, tracking and reporting through marketing analytics and KPI’s
Ensuring all activity meets desired ROI
Ensuring there is effective and accurate messaging and branded marketing communications across all channels
Ensuring all revenue streams receive marketing support in a timely manner
Monitoring marketing trends, tools and applications specific to the hotel industry and target markets
Analysing and reporting on marketing data to influence marketing efforts and audience targeting
Motivating, supervising and supporting the marketing team on key projects and initiatives
Working in collaboration with internal and external stakeholders including a digital marketing and PR agency
Key Skills / Entry Requirement:
Specific requirements include:
A proven track record in marketing, managing successful traditional and digital campaigns, as well as achieving revenue targets
Good knowledge of the digital marketing landscape, digital marketing certifications would be desirable
Passionate and pragmatic about proactive marketing initiatives
Ability to manage multiple projects, organise and prioritise
Experience using a CRM for reporting, research and insight purposes
Able to build credible relationships and work highly collaboratively and effectively in engaging colleagues around the business
A genuine passion for the tourism industry and an interest in travel
Why join Apex Hotels?
We genuinely care about our guests and each other and we show this through our family values of Trust, Passion, Friendliness and Teamwork. It’s these family values that help us take our guest experiences to the next level, where we provide a personalised service to all our guests that they’ll want to share.
With 10 four-star hotels throughout the UK, we like to think of our hotels as members of the family, each with their own personality and style. Although each of our hotels has its own character, whatever one our guests choose to stay at, they’ll get a great night’s sleep and a warm welcome. The key to it all is you, our employees.
We also offer great benefits which include:
Contributions to a pension scheme
Critical illness cover
29 days holiday
Access to our state-of-the-art gym and pools
Healthy meals to enjoy while you’re working
50% discount in our restaurants
Guest experience overnight stay and dinner for 2 after 3 months
Referral bonus when your friends or family join the team
Discounted room rates
Cycle to Work Scheme
Discounts with external companies only available to Apex team members
Ongoing training and development
Putting your safety first
Apex Hotels have fully integrated all Covid19 measures into their properties to ensure peace of mind for all our Employees and Customers. You will be able to carry out your new role in a safe and clean environment with the additions of sanitiser, PPE requirements and distancing measures all as part of your daily routine.
Our recruitment process has been adapted to ensure we can hire safely while bringing in the best talent to join our Apex Family, so we have introduced video applications to give you the opportunity to let your personality shine through. Our interview process and Welcome Day induction process will be via Microsoft Teams, an online meeting channel, which you can access through your browser or its free to download the app on your laptop, tablet or mobile phone.
If you are interested, click apply. We look forward to hearing from you!
Company: Apex Hotels Ltd –
Company Location: Edinburgh
Job Category: Marketing