Senior Marketing Executive Job at Carbase in Weston-super-Mare BS22
Who are we?
We are a rapidly expanding family owned business with organic growth from a single store and 30 vehicles to over 2000 vehicles across 5 retail stores. From 13500 UK automotive retailers we have been named Used Car Retailer of the Year in 2019 being recognised for our teams providing excellent customer experience supported by technology. Our Marketing and Advertising Teams have also been central to becoming a multi award winning market leader in automotive digital technology and innovation. This approach creates an environment in which we can evolve and grow with the latest trends and innovations
What we are looking for?
Someone who is a natural with all things digital, reputation, social and content. Your design wizardry will be results driven and an AB test should get your creative juices flowing. You will thrive on the creation of ux optimised content for physical stores and digital through email, sms, messaging, social and retargeting. You can understand, slice, dice and present a wide range of KPI data. You are comfortable getting down and dirty in Adobe Creative Cloud or creating on the fly in Canva. Your emotional intelligence combined with our brand standards will give you the confidence to help manage our online reputation.
40 hours per week: Monday to Friday, 8.30am to 5pm.
What you will be doing
Our marketing department is primarily based in Weston super Mare but you will have variety when carrying out merchandising and brand standards across our stores. Marketing and Advertising is a combined team of 8 which supports a Carbase Group combined team of over 200
Building and developing our brand in line with the Company’s strategic objectives and creating and raising brand awareness
Communicating with target audiences and building and developing customer relationships
Assisting with the development of marketing and social media campaigns including TV and radio advertising
Conduct research and analyse data at an advanced level to identify and define audiences
Devise and present marketing strategies and lead campaigns as required
Support the organisation of events and exhibitions and promotional activities
Develop, maintain and maximise third party relationships to ensure quality, value for money and timely delivery of campaigns
Write and proof-read search engine optimised creative copy
Update internal databases
Compiling and distributing financial and statistical information
Provide support to the website and interrogate data analytics
Ensure that our website, digital marketing and display advertising are functioning to maximum efficiency.
What we need from you
Degree or HND in marketing and/or advertising, desired but not essential
Commercial marketing experience ideally within the automotive industry
Membership of the CIM or IDM
Experience in the use of Google G-Suite, Search Console, Tag Manager, Google my Business
Adobe Photoshop, Creative Suite & Indesign
HTML and website protocols; Google Analytics
Advanced CMS reporting
Data Visualisation & Analysis
Facebook Business Manager / Pixel
TV & Radio Advertising
Excellent interpersonal & communication skills, both verbal & written
Analytical & Creative
Adaptable & Flexible
Able to work on own initiative and adopt a hands-on approach
Ability to manage & prioritise your own time, resources and workload effectively
Experience of meeting deadlines and working under pressure
What we offer
We offer a range of benefits to reward our teams for their hard work and length of service, specifically:
Competitive remuneration package – £24,000 to £30,000 dependant on ability and aptitude
Competitive annual leave entitlement, increasing with service up to 35 days total
Contribution based pension scheme
Service linked company sick pay
Health & Wellbeing support through ‘Ben’
‘High street’ shopping discount scheme and discounts on in-house car purchases & servicing
Childcare voucher scheme
Eyecare voucher scheme
Paid compassionate leave (subject to criteria)
‘Refer a Friend/Family’ scheme
Development & progression opportunities
STAND OUT FROM THE CROWD!
To allow you to stand out from the crowd before interview we would be really impressed if you could add UTM parameters to “www.Carbase.co.uk/Careers/” to tag your first name into the campaign tag in our Google Analytics account.
It would be of extra value but not essential to have specific automotive experience, Degree or HND in marketing and/or advertising, coding skills, experience with handling data through API.
We look forward to hearing from and being impressed!
Interviews will take place during week commencing 11th November 2019. If you have not heard from us by this date please assume that unfortunately your application has not been successful on this occasion.
Upon receipt of your application, Carbase will be the Data Controller of your personal data. Carbase will hold all the information you have given on this application form for legal requirements and for the purposes of personnel administration and statistical analysis. Your information will be held on our careers site and will be entered in its current or altered format onto the company’s computerised databases should your application be successful. No information may be passed onto a third party unless contracted to Carbase for specific employment services, without your express agreement unless required by law. If you are not successful in your application you have the right to request erasure of all data.
Carbase is committed to the elimination of all forms of unjustifiable discrimination. We will actively pursue equality of opportunity for all by seeking to ensure that all prospective and existing employees are treated fairly.
Company Location: Weston-super-Mare BS22
Job Category: Marketing