Senior Marketing Executive Job at Carbase in Weston-super-Mare BS22

Job Description

Salary: £24k – 30k per year + competitive benefits package

Reference: SME19

Who are we?

We are a rapidly expanding family owned business with organic growth from a single store and 30 vehicles to over 2000 vehicles across 5 retail stores. From 13500 UK automotive retailers we have been named Used Car Retailer of the Year in 2019 being recognised for our teams providing excellent customer experience supported by technology. Our Marketing and Advertising Teams have also been central to becoming a multi award winning market leader in automotive digital technology and innovation. This approach creates an environment in which we can evolve and grow with the latest trends and innovations

What we are looking for?

Someone who is a natural with all things digital, reputation, social and content. Your design wizardry will be results driven and an AB test should get your creative juices flowing. You will thrive on the creation of ux optimised content for physical stores and digital through email, sms, messaging, social and retargeting. You can understand, slice, dice and present a wide range of KPI data. You are comfortable getting down and dirty in Adobe Creative Cloud or creating on the fly in Canva. Your emotional intelligence combined with our brand standards will give you the confidence to help manage our online reputation.

Work pattern

40 hours per week: Monday to Friday, 8.30am to 5pm.

What you will be doing

Our marketing department is primarily based in Weston super Mare but you will have variety when carrying out merchandising and brand standards across our stores. Marketing and Advertising is a combined team of 8 which supports a Carbase Group combined team of over 200

Building and developing our brand in line with the Company’s strategic objectives and creating and raising brand awareness

Communicating with target audiences and building and developing customer relationships

Assisting with the development of marketing and social media campaigns including TV and radio advertising

Conduct research and analyse data at an advanced level to identify and define audiences

Devise and present marketing strategies and lead campaigns as required

Support the organisation of events and exhibitions and promotional activities

Develop, maintain and maximise third party relationships to ensure quality, value for money and timely delivery of campaigns

Write and proof-read search engine optimised creative copy

Update internal databases

Compiling and distributing financial and statistical information

Provide support to the website and interrogate data analytics

Ensure that our website, digital marketing and display advertising are functioning to maximum efficiency.

What we need from you

Degree or HND in marketing and/or advertising, desired but not essential

Commercial marketing experience ideally within the automotive industry

Membership of the CIM or IDM

Experience in the use of Google G-Suite, Search Console, Tag Manager, Google my Business

Adobe Photoshop, Creative Suite & Indesign

HTML and website protocols; Google Analytics

Advanced CMS reporting

Marketing automaton

Data Visualisation & Analysis

Facebook Business Manager / Pixel

TV & Radio Advertising

Excellent interpersonal & communication skills, both verbal & written

Professional approach


Analytical & Creative

Adaptable & Flexible

Able to work on own initiative and adopt a hands-on approach

Ability to manage & prioritise your own time, resources and workload effectively

Experience of meeting deadlines and working under pressure

What we offer

We offer a range of benefits to reward our teams for their hard work and length of service, specifically:

Competitive remuneration package – £24,000 to £30,000 dependant on ability and aptitude

Competitive annual leave entitlement, increasing with service up to 35 days total

Contribution based pension scheme

Service linked company sick pay

Health & Wellbeing support through ‘Ben’

‘High street’ shopping discount scheme and discounts on in-house car purchases & servicing

Childcare voucher scheme

Eyecare voucher scheme

Paid compassionate leave (subject to criteria)

‘Refer a Friend/Family’ scheme

Development & progression opportunities


To allow you to stand out from the crowd before interview we would be really impressed if you could add UTM parameters to “www.Carbase.co.uk/Careers/” to tag your first name into the campaign tag in our Google Analytics account.

It would be of extra value but not essential to have specific automotive experience, Degree or HND in marketing and/or advertising, coding skills, experience with handling data through API.

We look forward to hearing from and being impressed!

Interviews will take place during week commencing 11th November 2019. If you have not heard from us by this date please assume that unfortunately your application has not been successful on this occasion.

Upon receipt of your application, Carbase will be the Data Controller of your personal data. Carbase will hold all the information you have given on this application form for legal requirements and for the purposes of personnel administration and statistical analysis. Your information will be held on our careers site and will be entered in its current or altered format onto the company’s computerised databases should your application be successful. No information may be passed onto a third party unless contracted to Carbase for specific employment services, without your express agreement unless required by law. If you are not successful in your application you have the right to request erasure of all data.

Carbase is committed to the elimination of all forms of unjustifiable discrimination. We will actively pursue equality of opportunity for all by seeking to ensure that all prospective and existing employees are treated fairly.


About Company

Company: Carbase

Company Location:  Weston-super-Mare BS22

Job Category: Marketing

About Carbase