Senior Demand Generation Manager Jobs in London – England at TrueLayer

Title: Senior Demand Generation Manager

Company: TrueLayer

Location: London – England

Type: Per diem, Remote

Category: Marketing/PR

Description TrueLayer is looking for a results-oriented, B2B focused demand marketer to join our team.

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.

As a Senior Demand Generation Manager at TrueLayer, your primary focus will be to help us increase the value of our sales pipeline.

You’ll be responsible for executing creative, data-driven campaigns that drive qualified leads across our target verticals.

You will own a portfolio of outbound and account-based campaigns, executing end-to-end across a mixture of channels including content syndication, email, nurture workflows, media sponsorship, webinars, events, and paid media, taking ownership of performance metrics and reporting.

You’ll have plenty of support from your teammates in marketing- we are a cross-functional group of generalists, strategists, and creatives.

We’re passionate about building a category-defining brand, and making sure every customer has a great experience with TrueLayer, no matter what stage of the journey they are at.

In this role, you’ll need deep experience in account-based and campaign marketing, with the portfolio to prove it.

You should be comfortable using data to test and improve channel performance, and experience working with sales and marketing in a B2B SaaS company.

Who we are:

At TrueLayer, we build intelligent financial infrastructure that puts fintech at people’s fingertips.

Businesses use our global network, built on open banking and PSD2, to securely access financial data and enable instant payments.

Headquartered in London with offices in Milan, Dublin, Sydney, and Hong Kong, we’ve raised $142M to date and we’re trusted by some of the biggest names in tech, including Revolut, Trading 212, and Zopa.

We are systems builders, design thinkers, product crafters and committed doers.

We work in a collaborative, transparent environment where people can be their true selves, embrace ownership and accountability, and build something that will define an industry.

Our vision is to create a financial ecosystem that is open to everyone.

We grew from a UK leader in 2020 to a global provider in 2021, operating in 12 countries.

The thing is, we’re just getting started… As our Senior Demand Generation Manager you will:
Design and execute impactful outbound, nurture and account-based campaigns that increase sales pipeline across target verticals Partner with Product Marketing, Content, and Sales to research and uncover key market insights and data to better segment, target, position, and reach potential customers Work with a diverse channel mix- including sponsorships, email, paid media, webinars and events- to design and execute a data-led campaign plan that will drive engagement and interest from potential customers Create email copy and top-of-the-funnel automated nurture programmes to accelerate prospect movement through the funnel Create experiments to test messaging, targeting, engagement, and other levers to increase conversion rates across the funnel, using data to back every decision Build deep industry knowledge, to enable you to adopt content trends, news, or announcements within your campaign messaging Partner with Sales leads to identify and implement process improvements Track and report on all activities, using data to continually optimise campaign performance- this includes calculating CAC and LTV and optimising campaigns for inc…


About TrueLayer