Product Marketing Manager – Restaurants Job at Square – in Dublin
Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.
The Product Marketing team at Square ensures that the right customers are getting the right message through the right channels, and represents the customer’s voice in product strategy decisions. As a Europe-based PMM for Restaurants team, you will champion the voice of the customer when developing and marketing our products – identifying which customer segments Square can serve, understanding these sellers’ needs, and using these insights to influence Square’s product roadmap. You will have understanding of product strategy, branding, full-funnel integrated marketing strategy and sales enablement, as well as a track record of cross-functional coordination. You will partner with Product, Creative, Engineering, Central Marketing, Communications, and Sales globally. You will report to a Product Marketing Lead in New York.
Please note: this role is based in Ireland. Relocation assistance can be provided for applicants outside of Ireland.
Drive go-to-market strategies – including targeting, segmentation, product positioning, value propositions, key messaging, marketing channels (paid, earned, and owned), budgets, and lifecycle campaigns – across the customer journey to convert, grow, and retain our customers
Have deep empathy for our customers’ pain points and needs through qualitative and quantitative research (surveys, interviews, and product usage), and develop solutions to meet those needs.
Ensure that the voice of the customer is always represented in every customer product and marketing experience
Work with global product managers, engineers, designers, data scientists, and other team leads to identify impactful opportunities, prioritise efforts and share insights on the European market
Review competitive offerings and promote ongoing differentiation in our marketing and products
Own the metrics – be comfortable tracking and reporting out on goals, measuring performance, and identifying optimisation opportunities
Partner with Sales, Account Management, and Customer Success to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement
Work with designers and copywriters to develop compelling and unique marketing collateral across channels
Ensure product releases are launched with appropriate localisation and messaging for European markets
A BA/BS degree or equivalent practical experience
Bilingual; English and a second European language
Experience working in product marketing, growth or lifecycle marketing, or similar go-to-market positions in Europe
Experience designing go-to-market strategies for product launches, and conducting customer insights research
Passion for Square and desire to help Square Sellers in Europe succeed
Experience in FinTech, marketing to small businesses
Background in B2B marketing, with experience delivering growth in a high growth Saas company
Experience using data visualisation tools (ie. Looker), CMS (ie. Contentful) and Google Analytics and Search Console
Work experience in a restaurant or restaurant vendor
At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.
At Square, we want you to be well and thrive. Our global benefits package includes:
Employee Stock Purchase Program
Paid parental leave
Paid time off
Learning and Development resources
Company: Square –
Company Location: Dublin