Product Marketing Manager Job at Adarga – in London
Adarga is one of the UK’s leading developers of artificial intelligence software for defence and national security. Its state-of-the-art Enterprise AI analytics platform, the Knowledge PlatformTM, is providing organisations with a transformational competitive edge by automating the analysis of vast amounts of valuable, disparate data at high speeds to help users discover the deep and mission-critical insights that drive faster and better decisions.
Adarga’s world-class team has combined cutting-edge natural language processing, machine learning and network science technology into a fully scalable, extendable software platform that can understand, analyse and contextualise complex defence and national security data in all formats, including human generated data like text voice and video, at a speed and scale previously unimaginable.
We’re based in London and Bristol, UK, with a team of over 70 people.
You will be joining Adarga at a key time for the business. We are a high-growth, b2b SaaS scale-up growing our marketing team.
Your role will report into the Head of Marketing, and you will be responsible for developing and executing an engaging product marketing strategy for our AI-powered analytics platform. You will work closely with our product team and data scientists, understanding the technical power behind the software to translate our work into compelling messaging that resonates with our customers in defence, intelligence, government and beyond.
Development of end-to-end product marketing strategy to hit all aspects of the sales funnel with good campaign execution experience
Develop product positioning and messaging that resonate with our target audience
Turn technical features into well written and easy to understand user guides, release notes, sales materials, monthly product feature updates for customers and more
Sales enablement – help communicate the value proposition of the platform for different buyers and use-cases to help convert interest into sales. This includes via sales presentations, product documentation, webpages, blog posts, webinars, demos and more
Competitor intelligence – understand the competitive landscape and be the expert on our competition and how they are positioned
Good technical understanding, at ease dealing with AI, machine learning, engineering
Excellent ability to turn technical concepts into easy-to-understand content
Ability to operate across different teams with confidence, collaborating effectively with product, data science, customers success and the marketing team
Strong self-starter and willing to muck in wherever required in a fast-paced scale-up environment
Must have experience in b2b SaaS
Significant previous experience in a product marketing role
Experience using email marketing tools and other digital marketing tools
Ability to use Photoshop and Indesign a nice to have
Experience working in defence or government a real plus
Experience working in a technical environment
This is a fantastic opportunity for a candidate with the right experience to apply their knowledge in an exciting technology-led company.
Find out more about Adarga: https://adarga.ai/careers
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Company: Adarga –
Company Location: London
Job Category: Marketing