Marketing Operations & Data Senior Manager Jobs in London – England at Connected Places Catapult
Title: Marketing Operations & Data Senior Manager
Company: Connected Places Catapult
Location: London – England
Type: Full Time, Remote
Category: Marketing/PR, Sales
About Connected Places Catapult is the UK’s innovation accelerator for cities, transport, and places. We provide impartial ‘innovation as a service’ for public bodies, businesses, and infrastructure providers to catalyse step-change improvements in the way people live, work and travel. We connect businesses and public sector leaders to cutting-edge research to spark innovation and grow new markets. We run technology demonstrators and SME accelerators to scale new solutions that drive growth, spread prosperity, and eliminate carbon.
We are human centred and solution-led. We advocate for standards which enable interoperability, replicability and scale. We work in partnership with others across the UK and beyond to provide access to R&D assets and deliver impact. We support local economies and organisations by being present within them to embed and transfer innovation capabilities. We are globally connected in order to stimulate demand for UK innovations overseas and create opportunities for companies to expand globally.
Purpose of the role The Catapult is systematising its sales, marketing and service provision processes. As part of its ‘Microsoft-First’ strategy, Connected Places Catapult has implemented a suite of new technology centred around Microsoft Dynamics 365 Customer Engagement and is looking for an experienced Marketing Operations and Data Manager to work closely with the marketing team to develop, harmonise and mature marketing automation processes, analytics and reporting in Dynamics.
This is a high-value proactive role, requiring a blend of in-depth technical expertise in Dynamics and the ability to partner with and mentor marketing staff to become competent users of the new marketing automation processes on a daily basis. As the Marketing Operations and Data Manager, you will be part of the Management Information team, and work to create scalable automated processes that support best practices in data management, persona segmentation, content marketing automation, and campaign management that support lead generation, handing over to sales.
You willbe working in a fast-paced energetic environment managing multiple projects at once.
Key ResponsibilitiesBuild online data capture processes to ensure that information can be segmented by persona, establish data-hygiene processes to ensure that data can be maintained and grown. Support marketing colleagues as they can design and build automated marketing campaigns by persona. Work with Power BI and sales operations colleagues to develop sales and marketing dashboards that show the effectiveness of marketing, so the marketing team nurtures contacts into sales ready marketing qualified leads.
Establish and maintain scalable marketing automation processes that ensure best practices in campaign and lead management and train marketing campaign managers in best practices. Create and maintain reports on marketing activities, effectiveness, and business impact such as value, volume, velocity reports. Develop and analyse multi-touch attribution campaign data dashboards to inform discussion on what’s working, what’s not. Keep on top of developments in martech and add-on applications to improve and optimise marketing team performance.
Background, skills and experience Educated to degree level with 5 years professional experience in a B2B marketing and sales operations systems environment.
Experience ofmanaging an instance of Microsoft Dynamics. Proficiency in integrat…