Marketing Manager Jobs in London – England at Aviva

Title: Marketing Manager

Company: Aviva

Location: London – England

Type: Full Time

Category: Marketing/PR

We are looking for an ambitious, self-starting Search Marketing Manager to join our fast-paced Trading Marketing team, who are responsible for all aspects of paid media acquisition across online and offline channels. This role will provide Paid Search Marketing expertise to shape trading and delivery plans, driving testing innovation and effectiveness.

As our Paid Search Manager, you will be part of a wider agile marketing delivery team who manage all D2C new business acquisition and cross sell via CRM, Social, Display, Affiliates and PPC. The role includes management of key relationships with Google and Microsoft, leveraging these to maximise Aviva’s strategic paid Search deliveries.

The successful applicant will be managing a multimillion-pound Search budget and will be expected to c ollaborate with other marketing teams, as well as managing senior stakeholders to deliver performance against plans. You will also hold a key influencing and management position in terms of our relationship with the media agency, ensuring they are sufficiently engaged, motivated and challenged.

Duties & Responsibilities

Paid Search strategy planning, development and activation with the support of the search team

Working closely with media agencies to maximise technology and automation and managing the Google relationship to drive growth

Optimisation and multimillion budget management of Paid Search campaigns to ensure maximum sales volume vs efficiency

Campaign performance reporting and insight communication to senior stakeholders

Agency management and collaboration to ensure the resource is used against right priorities and actions

People management – to take a leadership role in the overall team as well as the wider marketing team

Heavy focus on exploiting technology to drive demonstrable commercial return

Significant collaboration with all marketing teams, senior Aviva stakeholders, data science teams, digital platform teams and other customer-focused business areas

Skills & Experience Required

Strong Paid Search related experience with demonstrable experience in creating and driving growth strategies

Experience planning, managing, and activating large-scale brand and direct response campaigns

Advanced knowledge of Google AdWords, Bing for Advertisers

Advanced knowledge of SA360 and analytics platforms (GA, Adobe etc)

Advanced knowledge of Microsoft Excel

Advanced knowledge of Search attribution models and understanding of the industry measurement challenges

Strong leadership, communication skills and ability to engage with agencies and senior stakeholders

Experience in planning, managing and activating multichannel campaigns (Organic Search, Facebook, YouTube)

Good knowledge of broader digital spectrum, specifically including social, programmatic and direct display buying

What will you get for this role?

Salary of £40,000 – £50,000 depending on skills, experience and qualifications

Generous defined contribution pension scheme

Annual performance related bonus and pay review

Holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days

Up to 40% discount for some Aviva products through “My Aviva Extras” plus discounts for Friends and Family (some exclusions apply)

Excellent range of flexible benefits to include a matching share save scheme

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