Marketing Lead – Print – Instant Ink – UK & I Job at HP – in Reading

Job Description

Delivering new business models and removing barriers to print are core to HPs printing success and the satisfaction of our customer. HP is looking for an innovative growth marketer to make an impact with our flagship initiative. Using proven experience and industry leading knowledge this role needs to take insights, craft strategy and execute at the highest standards to capture awareness and inspire the adoption of Instant Ink. This role sits at the heart of HPs hardware strategy, uniquely spans into the aftermarket supplies team and is critical to success in both retail and commercial channels.

This is an opportunity requiring energy and innovative thinking partnered with in depth knowledge of dynamic, digital and data driven marketing rewarding the selected candidate with an opportunity to deliver meaningful impact at the world’s number 1 printing manufacturer.

Key responsibilities

Define a strategy, tactics and plan to achieve ambitious objectives aligned with the business.

Work with a matrix of key stakeholders to get alignment and agree on direction.

Leverage key WW creative campaigns and assets to articulate HPs value proposition and messages to the target customer and managing a network of agency partners to ensure seamless delivery across touchpoints.

Where needed, create or develop key tactical assets and campaign components to inspire our customers to engage with HP.

Manage and assign budget across a full marketing mix including traditional ATL and BTL to drive the best marketing returns and outcomes.

Use data and marketing systems to constantly optimize and improve campaign executions and deliver market leading campaigns to our customers.


HP is looking for a candidate that has a university degree in marketing or appropriate relevant marketing qualifications and that brings a dynamic character to a strong Print Marketing team. The candidate should be able to demonstrate excellent relevant experience in growth marketing, strategic direction setting and with digital expertise at the heart of their roles.

The successful candidate will be confident, capable and be able to demonstrate the development of strong working relationships both within a team and across an organization with a relentless desire to win. They must be able to work autonomously and with energy, determination and enthusiasm to embody the HP way.

Thanks for taking the time to review our job, if you think it is a match to your experience and interests please apply today— we are eager to learn more about you.

About HP

You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you.

So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

Our history: HP’s commitment to diversity, equity and inclusion – it’s just who we are.

From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!

About Company

Company: HP –

Company Location:  Reading

Job Category: Marketing

About HP -