MARKETING AND DIGITAL COMMS OFFICER Job at Scottish Chamber Orchestra in Edinburgh
The Department is responsible for maximising attendance and income for SCO promoted concerts, for audience development and for all areas related to the maintenance and development of the Orchestra’s public profile. More specifically, work undertaken by the Department includes: gathering customer feedback through surveys and social media, tracking trends in customer data, monitoring competitors, delivering integrated multi-channel audience awareness campaigns including PR, indoor and outdoor print, digital (social media, website), direct mail and e-mail. In-house print production and distribution (including concert programmes) and merchandise management. The Department also provides some ticketing, box office and venue liaison, front of house cover, customer relations and research. The Marketing Department has close working relationships with design and creative agencies, media buyers, mailing houses and the marketing, box office and operational personnel at each of its venues. At least one member of the Marketing Department is usually present at all concerts promoted by the SCO.
Working as part of the Marketing Team, the Marketing and Digital Comms Officer is responsible for maximising awareness of, and attendance at, all SCO concerts, events and workshops. This will be achieved through specific integrated marketing campaigns, schemes and projects across all communication channels. This key role will assist the Marketing and Communications Director with the development of campaign strategy and provide strong analytical and documentary evidence to inform the shape and direction of future campaigns, as well as implementing day to day campaigns and projects. This is a demanding job within a busy department and offers an ideal position for someone wishing to develop their career in arts marketing. The appointee will be fully involved in planning all aspects of the Department’s activity. The post holder will also be expected to undertake front of house duty at concerts, assigned on a rota basis.
Create and capture engaging content including short films, podcasts and images for the SCO’s online channels, website and all current and future social
media platforms to increase the SCO’s social media reach and drive traffic to the SCO website.
Maximise awareness of the SCO in target audience groups, resulting in achieving attendance and box office income targets.
Create and implement marketing and communications campaigns for key main Season concerts, Creative Learning activity and additional events and projects as required.
Manage campaigns within agreed budgets from concept to completion.
Build and maintain positive relationships with key contacts and promotional partners to plan and deliver creative marketing campaigns, monitor their effectiveness and report on their outcomes.
Work closely with the Marketing and Communications Director and the SCO’s PR agency to assist in securing national and local press coverage.
Ensure clarity of key messages dovetail across all communication channels.
Work with the inhouse Design and Publications Officer to develop, creative and effective promotional material.
Work with Departmental colleagues to ensure that the SCO website content is up to date and accurate.
Maximise awareness of concerts and key artists through effective, targeted communications and promotions.
Work with external agencies to devise promotional campaigns within budget and in consultation with the Design and Publications Officer and Marketing and Communications Director.
Identify co-promotional opportunities with suitable partner organisations (including for example other arts organisations, universities, tourism agencies, audience development agencies and commercial businesses).
Maintain positive and beneficial relationships with touring venues by maintaining regular contact with their marketing, box office and front of house departments and to provide them with all the necessary information for their brochures, websites, e-newsletters, print and social media.
Implement marketing and press campaigns for Creative Learning projects as required.
Produce and disseminate listings information for all SCO concerts.
Be responsible for your own admin including budgetary allowance and maintenance of archives.
Provide evidence for the effectiveness of campaigns including the monitoring of the company’s social media reach and popularity.
Respond to enquiries on social media platforms and provide telephone and email customer service when required.
Attend SCO performances and be on FOH duty when required.
Advise on new developments from competitors and assess the impact it may have on the SCO.
Contribute to the writing of persuasive copy and proofing of digital and printed materials.
Develop excellent working relationships with members of the Orchestra and colleagues across all departments.
Any other duties as required to service the workload of the department.
The successful candidate must have the permissions to live and work in the UK and a minimum of 2 years’ experience of marketing in the arts or a related field including experience of devising and implementing marketing and communications campaigns.
Experience of coordinating social media schedules, generating compelling content and using monitoring and scheduling tools such as Buffer.
Experience of building and monitoring paid social campaigns, closely managing advertising performance, targeting and budgets.
Experience of using Dotdigital, Mailchimp or similar e-mailing systems to segment subscriber data and effectively target campaigns to key audiences.
Strong verbal and written communication skills.
Excellent attention to detail, including strong proofreading skills.
A good negotiator and clear communicator, able to influence and be persuasive.
Excellent budgetary skills and able to manage resources effectively.
Able to calmly manage a high-volume workload while under pressure and work to tight
Happy working alone, but also be a strong team player who provides colleagues with support at busy times.
Excellent IT skills with a flair for social media.
Ability to maintain confidentiality.
A full, clean driving licence.
Experience of using Spektrix and Craft.
Knowledge of UK music and/or arts press.
Experience of working with media buyers, creative agencies and briefing designers.
A good knowledge of classical music.
Communications and Working Relationships
The Marketing and Digital Comms Officer works in a team with other Officers and reports to the Marketing and Communications Director. They will also be required to work closely with other departments within the Orchestra’s administration. Their work will be reviewed by the Marketing and Communications Director via regular one to ones and PDRs.
Application deadline: 27/11/2020
Job Types: Full-time, Permanent
Salary: £21,000.00-£23,000.00 per year
- Yes, temporarily due to COVID-19
Company: Scottish Chamber Orchestra
Company Location: Edinburgh
Job Category: Marketing