Head of Family Centred Design Job at UK Government – Department of Health and Social Care – in London

Job Description

Objectives for the new Start for Life Unit were set out in the recent publication ‘The Best Start for Life – A Vision for the 1,001 Critical Days’.


Working alongside?another Grade 6?(Head of Strategy, Economics and Coordination)?and to the Deputy Director for Data & Delivery,?the postholder will oversee delivery of Action Area 3 – ‘The information families need when they need it’ – as well as proposals to develop Parent and Carer Panels.


Delivery of this Action Area will include:?

  • Working with the Office for Health Promotion, NHS England & Improvement and local partners to map out the Start for Life journey of parents and carers that captures how they experience digital, virtual and telephone-based services during the 1,001 critical days. The postholder will have access to a small programme budget to conduct relevant activity and access Service Design expertise.
  • Working across the health system, especially with NHSX and NHS Digital to ensure parents and carers have an NHS branded ‘one stop shop’ online to access all the information they need.
  • Working hand in hand with NHSX and others across the health system to develop the Digital Personal Child Health Record (DPCHR), replacing the existing paper Personal Child Health Record (‘Red Book’), rolling out a DPCHR for every new birth by April 2023 and developing additional features.
  • Championing the diverse lived experiences of parents and carers across the Start for Life Unit as well as working in consultation with parents and carers to ensure their voices feed directly into policy, strategy and service design.
  • Developing Parent and Carer Panels, where professionals and parents work together to co-design services. This will mean celebrating and sharing the excellent practice that we have seen during our Review, as well as working with exemplars like Parent and Carer Forums in SEND provision.

The postholder will have leadership responsibilities?in the new Start for Life Unit, working?with the Unit’s Director and Deputy Directors as well as?closely with the Government’s Adviser on Early Years Healthy Development (Andrea Leadsom MP) and sponsor ministers (the Minister?for Prevention, Public Health and Primary Care, Jo Churchill MP, the Minister for Children and Families, Vicky Ford MP and the Paymaster General, Penny Mordaunt MP).


Our teams are friendly, informal and positive places to work, and we are open to discussions about how flexible working patterns could support you as well as the business. We are very mindful that this kind of opportunity can accelerate careers and so would actively welcome applications from black and minority ethnic colleagues, disabled colleagues and any other groups who are currently underrepresented in the Civil Service.??


The successful candidates will?implement the Government’s Vision for how every baby can be given the Best Start for Life by:?

  • Developing a robust understanding of user need and the experiences of families with babies. Then ensuring lived experience can feed directly into policy, strategy and service design.
  • Collecting, analysing and assessing a wide range of evidence (particularly qualitative lived experience data) – as well as quality assuring the analysis of others.
  • Managing an effective and motivated team with diverse expertise and experience, whilst maintaining a whole-team approach.
  • Maintaining a wide network of partners, providers and stakeholders to act as a ‘systems steward’ as well as gaining valuable insight for policy development.
  • Planning and managing the delivery of specific Action Areas with tight timescales and restricted budgets, ensuring activities are sustainable and effective.
  • Acting as a representative for the Start for Life Unit across government and externally.
  • Providing updates on a regular basis to senior civil servants, the Government’s Start for Life Adviser and to ministers on progress.


This means we are looking for:

  • Experience of digital delivery, policy design or user centred strategy development, particularly designing policy around lived experience or user need.
  • Strong analytical skills, including experience of using qualitative and quantitative data and evidence to develop policy and strategy.
  • A track record of developing, leading and motivating teams to operate within, and influence, a wider organisation.
  • Expertise in working across government and with wide groups of stakeholders from a range of sectors.
  • Strong experience of project and budget management – particularly in digital delivery – ensuring work is delivered on time and on budget.
  • Ability to communicate with conviction, clarity and with persuasion to build relationships with different audiences including senior stakeholders, service users and front line staff.


This role will be very collaborative with NHSX and other digital delivery organisations. The ideal candidate will have experience working in digital delivery, meeting service assessments and using data.


We’ll assess you against these behaviours during the selection process:

Changing and Improving

Making Effective Decisions

Communicating and Influencing

Working Together

Managing a Quality Service


  • Learning and development tailored to your role
  • An environment with flexible working options
  • A culture encouraging inclusion and diversity
  • A Civil Service pension

About Company

Company: UK Government – Department of Health and Social Care –

Company Location:  London

Job Category: Engineering Jobs, Mechnical Jobs, Electrical Jobs

About UK Government - Department of Health and Social Care -