Overview

Digital Marketing Manager Job at I Am Yoga Live in London

Job Description

Bedrijfsomschrijving

I Am Yoga Live is a tech company offering virtual yoga and fitness classes and we want to grow fast. We offer live stream classes, corporate wellness programs, and we dropship a variety of products from fitness apparel, yoga mats and accessories, and more.

Vacaturetekst

If you live and breathe digital marketing, we want to talk to you. We are hiring a dynamic and ambitious Digital Marketing Agency to transform this brand’s current customer experiences by leveraging all forms of digital media to exponentially grow our startup. As we grow, we would like to promote our Digital Marketing Manager to CMO, so there is room to grow within our company.

Starting Salary: £ 42,000 / year

What does a Digital Marketing Manager do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as yoga teachers) to launch campaigns on time and on budget.

Responsibilities

  • Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • BS / MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A / B and multivariate experiments
  • Solid knowledge of website analytics tools (eg, Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (eg, DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Job Type: Full-time

Salary: £42,000.00 per year

Benefits:

  • Flexible schedule
  • Gym membership
  • Work from home

Experience:

  • Google Ads: 2 years (Preferred)
  • Facebook Ads Manager: 2 years (Preferred)

Work remotely:

About Company

Company: I Am Yoga Live

Company Location:  London

Job Category: Marketing

About I Am Yoga Live