Digital Marketing Manager Job at Missy Empire in Manchester

Job Description

We’re Growing Our Empire!

We are looking for a passionate individual to join our work family as an Experienced Digital Marketing Manager as part of our exciting Marketing team.

As an Digital Marketing Manager you will be responsible or growth in customer acquisition and retention via all digital paid and organic channels.

Who is Missy Empire?

Missy Empire is an industry leader in the fast fashion world with the #missygirls attitude and culture always at the forefront of our mind. Due to a recent surge of success we are looking to make a new addition to our Buyers team based in our newly furbished Salford office.


  • Driving growth in all online marketing channels
  • Delivering digital strategy including creation and curation of digital content for email marketing, affiliate marketing and paid social media
  • Managing a digital marketing team – coordinating budgets across departments, spend and return forecasting and omni-channel strategy to hit KPIs
  • Managing the marketing content calendar, site-wide promotions and coordinating with creative teams for campaign launches
  • Management of PPC channels on Social Ads and Adwords, including ad creation, keyword research, budget control and scaling strategy to hit KPIs
  • Use CRM (Bronto) to plan and pull data for marketing campaigns and to grow subscriber lists. Create both email marketing newsletters and automated email campaigns.
  • Compiling and analysing data from our Analytics, as well as on market trends, consumer behaviour, competitor activity and channel dynamics to identify market opportunities
  • Development, ideation and strategic thinking of marketing solutions
  • Driving awareness of product launches and key brand campaigns
  • Weekly Reporting to measure the efficiency and commercial success of campaigns
  • Ensuring consistent communications across all internal/external touch points
  • Execute brand awareness and marketing strategy to expand into international markets


  • Strong commercial awareness
  • Proven Experience in FMCG marketing
  • First hand experience in creating ads for Paid Social Channels and Adwords
  • Strong analytical skills and Google Analytics experience
  • Knowledge in CRM systems such as Bronto
  • Organised with good management skills
  • Budget management experience
  • Excellent commercial acumen
  • Ability to negotiate top level targets
  • Proven Experience in defining brand strategy and brand building
  • Strong project management skills

The Role:

  • Mon – Fri, 9am – 6pm
  • Staff Discount
  • City Centre Offices
  • Competitive Salary (depending on experience)

Application deadline: 04/12/2020

Job Types: Full-time, Permanent

Salary: Up to £32,000.00 per year


  • Casual dress
  • Company events
  • Employee discount
  • Gym membership
  • On-site parking



  • PPC/Google Adwords: 3 years (Required)
  • Digital Marketing: 3 years (Required)
  • Paid Social Marketing: 3 years (Preferred)


  • Manchester, Greater Manchester (Preferred)

Work remotely:

COVID-19 Precaution(s):

  • Social distancing guidelines in place
  • Sanitisation, disinfection or cleaning procedures in place

About Company

Company: Missy Empire

Company Location:  Manchester

Job Category: Marketing

About Missy Empire