Overview

Digital Content Manager Jobs in London – England at Wincanton

Title: Digital Content Manager

Company: Wincanton

Location: London – England

Type: Full Time

Category: Marketing/PR, Advertising

Role overview

Reporting to the Head of Marketing & Communications this role requires an expert storyteller who is plugged in to the digital ecosphere. You should be able to think through the customer experience and craft engaging copy for touchpoints throughout the digital journey. Your copy should break through the noise yet stay within brand guidelines and keeping testing and tracking for high end-user engagement (ROI). Additionally, your copy should both captivate and inspire an audience to take action with urgency.

As well as excellent written skills, you will have a proven track record of expert digital skills as you will be responsible for managing website content through the CMS, keyword research with SEO expertise, PPC and social media monitoring experience, complemented with an understanding of CRM and marketing automation platforms.

Working with key stakeholders across the business, candidates should be comfortable multi-tasking and working in a fast-paced environment.

Who are we?

Wincanton is a leading third party logistics (3PL) and supply chain solutions provider in the UK and Ireland. With over 17,000 colleagues across more than 200 sites and a 3,400 strong fleet of vehicles, we put our customers at the heart of everything we do and our mission is “to make our customers business’s better, every day.”

How will you contribute?

Digital content creation -lead and manage all writing and creation for digital content, including sales collateral, that adheres to Wincanton’s brand guidelines, style and tone, to develop high quality, consistent and professional content to support the Group and sales teams.

Digital content strategy and planning -work with the Head of Marketing & Communications in creating and delivering a comprehensive digital content strategy and plan for 2022.

Content planning -lead and manage the mining and development of all relevant content and stories. This will include leading regular content editorial meetingsInsight -utilise market research and insight to leverage content and determine the best format for deliver the best results.

SEO -oversee andmanaged all SEO activity working with digital agency to maximise our reach and effectiveness of all digital content

Website management- manage the regular review and update of the Group website content with experts from around the business to ensure its relevancy to the audience and is continually engaging.

Digital advertising- oversee and monitor digital advertising (PPC, banner adverts) to maximise effectiveness of messaging to targeted audience

Social media- develop and managing the Group’s social media strategy setting up and executing social media campaigns across our channels, in particular LinkedIn monitor daily for positive and negative mentions and proactively act accordingly to protect brand reputation

Marketing automation& CRM -lead the development and creation of online campaigns using our marketing automation tool, to include nurturing activity, personalisation and dynamic copy, in conjunction with the wider marketing and sales team.

Reporting:monitor (digital) communication channels and conversations to ensure a positive customer experience and to pick up and react to any issues develop, maintain and circulate monthly reporting on activities. As required, present Group marketing activities / updates to key stakeholders

Team management -management of four direct reports, to assist in supporting key …

 

About Wincanton