CRM & Loyalty Manager Jobs in London – England at Uniting Ambition
Title: CRM & Loyalty Manager
Company: Uniting Ambition
Location: London – England
Type: Full Time
CRM & Loyalty Manager Beauty industry Central London – Some flexible working £300 – £400p/d 6-9 Months Outside IR35 ASAP start CRM & Loyalty General Function Oversee/manage CRM, email, loyalty and personalization strategy/execution to ensure achievement of commercial and brand goals Lead the effective development and management of our consumer’s journey from acquisition, engagement, conversion through loyalty and retention. Help ensure that the needs of the department are met commercially and cross functionally
ResponsibilitiesCRM Build and execute email and CRM strategies, managing email marketing calendar in partnership with Digital Team leaders. Focus on retention and acquisition via lifecycle, transactional/trigger, and promotional campaigns. Drive growth through rigorous testing, advanced customer segmentation, and continuous optimization. Provide in depth analysis and reporting against KPI’s and follow up with recommendations and optimizations. Responsible for forecasting, list health and growth, and personalization strategies.
Responsible for identifying new opportunities for cross-selling and engagement, and presenting KPIs and key drivers to management on a regular basis. Lead development of creative briefs for program assets, partner with Creative and Digital teams to ensure brand standards Monitor competitor mailings and help steer commercial sends moving forward Stay current on trends, best practices, and new technologies. Develop a POV and advise team accordingly Ensure compliance with CAN-SPAM & GDPR Loyalty Develop and manage loyalty strategy and programming (points system, referrals, members area etc.)
against KPI’s on growth and conversion Collaborate with Digital Leads to ensure seamless execution of programming Continuously analyze customer database and translate customer insights into customized offers and potential promotional campaigns Test, analyze, and optimize promotions based on performance and customer behavior. Lead development of creative briefs for program assets, partner with Creative and Digital teams to ensure brand standards Experience – Required 3 years of relevant and proven experience 3 years owning an email marketing strategy for a DTC ecommerce channel – with proven, measurable results In-depth understanding of email marketing strategy – creative and technical.
Experience workingwith an ESP, deep understanding of email best practices. Proven experience in automated (drip, trigger), transactional, promotional, and lifecycle email marketing. Proficient in advanced segmentation, targeting, and a/b testing. Customer centric approach to marketing and analysis – ability to deliver a premium consumer experience Experienced analyzing and translating data into consumer insights and business actions against KPI’s (with measurable results) Strong copywriting and editing skills Strong organization, interpersonal, and communication skills.
Successful in managing multiple priorities and deadlines
Ability toinfluence across diverse set of stakeholders Self-starter, thrives in a fast-paced environment, can “figure things out” Experience
–Preferred Experiencewith Magento and Ometria Loyalty Marketing experience, including consumer segmentation, rewards programs / membership benefits, and referrals
Experience withor interest in “new” channels like SMS HTML experience Experience in skincare or beauty a plus CRM & Loyalty Manager